Services

Photography

Real photography for real people, authentic moments, specific products and locations.
AI can support with background extensions, alternative compositions and image adaptations, but real people should remain recognisably themselves.

Image direction

I develop visual concepts, references and moodboards that define the photographic
language of a brand – combing strategy with creative direction. Depending on client and
use case, the result can be a simple set of rules or an extensive, multi-page guideline.

Image pool curation

I build image libraries with a consistent visual style and brand alignment.
Existing imagery is reviewed, carefully selected and edited – and can be
expanded with commissioned/stock footage and/or AI-generated visuals.

AI-assisted image creation

AI opens up new possibilities for creating visual content – making image production faster, more flexible and more cost-efficient. But generating an image does not guarantee good
results – or a consistent style that fits brand and purpose.

I combine AI-powered image creation with photographic expertise, creative direction and careful curation. From developing the right visual style to selecting, refining and adapting individual images.

The outcome is not simply a collection of AI-generated images, but a coherent,
high-quality visual library that feels intentional, distinctive and true to the brand.